COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Strategic Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
EISL 508
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
Turkish
Course Type
Service Course
Course Level
Second Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The purpose of this course is to introduce students to theories, concepts, and methods for developing business strategies as an integrated process of management.
Learning Outcomes The students who succeeded in this course;
  • Analyze the main structural features of an industry and different stages of industry evolution, and develop strategies that position the firm most favorably.
  • Formulate strategies that leverage a firm’s resources, capabilities, and core competencies.
  • Demonstrate understanding of the concept of competitive advantage and its sources and the ability to recognize it in real-world scenarios.
  • Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage.
  • Formulate strategies for exploiting international business opportunities
  • Make recommendations for vertical or horizontal integration based on an understanding of the conditions under which each of them creates value.
Course Description This course covers basic concepts, tools, and principles of developing business strategies and analyzing competitive environment. The course aims to develop and understanding of managerial decisions and actions that effect survival and performance of business enterprises. The course focuses on knowledge and skills which hmanagers must possess in order to develop strategies under competitive conditions, position their business, decide on boundaries, and increase success and profitrability in the long run.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Basic concepts Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 1
2 Strategic management process Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 2
3 Analysis of external environment Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 3
4 Analysis of the internal environment Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 4
5 Measuring environmental factors Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 5
6 Organizational koordination Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 6
7 Basic strategies Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 7
8 High level strategies Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 8
9 Competitive strategies Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 9
10 Functional strategies Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 10
11 Overview of strategy implementation Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 11
12 Organizational structure in strategy implementation Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 11
13 Strategy implementation: managerial approaches, HR, and organizational capabilities Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 12
14 Strategy evaluation and control Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta. Chapter 13
15 Review and case studies
16 Review and case studies
Course Notes/Textbooks

Ülgen H, Mirze K., İşletmelerde Stratejik Yönetim, 7/E, 2013, Beta (ISBN 6052422700)
Suggested Readings/Materials The related chapters of the reference book, PowerPoint presentations, sample cases.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
40
Final Exam
1
50
Total

Weighting of Semester Activities on the Final Grade
2
20
Weighting of End-of-Semester Activities on the Final Grade
1
80
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
2
32
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
30
Final Exams
1
40
    Total
134

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest